Laundry

Sufi Soap & Chemical Industries (Pvt.) Ltd

Established in 1952 by our Founder Mr. Hadayat Ullah Sufi. Sufi Soap & Chemical Industries (Pvt.) Ltd marks the foundation stone of the legacy of Sufi Group. It transformed Pakistan’s soap industry by shifting from manual to automated production and now manufactures premium laundry soaps, beauty bars, and glycerin.

Driven by an uncompromising quality ethics, we operate advanced European production facilities to deliver our signature soap formulations engineered for superior cleansing power and exceptional lather quality    Our beauty soaps are crafted with the same dedication, blending nourishing ingredients with exotic fragrances for a luxurious, skin-loving experience. Through premium raw material sourcing globally and strict laboratory compliance, we continue to set the trusted benchmark in Pakistan’s FMCG sector.

Sufi’s Laundry Soap range infused with premium perfumes, including Special Quality, Darja Awal, and Special Transparent soaps, are formulated with high TFM content to deliver a rich, creamy lather. This powerful lather cuts through tough grease and stubborn stains, leaving fabrics thoroughly clean without compromising their structure or texture.

Special Quality

Our flagship laundry bar, Special Quality is designed for superior performance. Its high-active formula creates a rich lather that penetrates deep into fabrics, lifting stubborn grease and grime with ease while remaining gentle on your hands.

Darja Awal

True to its name, Darja Awal represents the “First Grade” in traditional laundry soaps. It is the go-to choice for those who demand a reliable, hardworking soap that tackles heavy-duty washing without compromising on fabric life.

Sufi Ujala

Brighten your whites and revitalize your colors with Sufi Ujala. This variant is specifically formulated with optical brighteners to prevent yellowing and ensure your clothes look as fresh and vibrant as the day you bought them.

Sufi Brown Soap

The classic, multi-purpose powerhouse. Sufi Brown Soap is a time-tested formula known for its versatility. Whether it is for tough laundry stains or general household cleaning, its deep-cleansing properties are unmatched. 

Sufi Star Soap

Give your laundry a “star” treatment. Sufi Star Soap is a high-performance laundry bar that offers an effortless wash. It dissolves quickly and works effectively in both hard and soft water to leave clothes spotless.

Special Nirol

Special Nirol is an advanced laundry bar crafted for maximum efficiency. Its unique composition ensures it lasts longer than standard soaps, providing a cost-effective solution for large families and frequent washing.

Super Transparent

The premium choice for delicate fabrics. Super Transparent soap features a refined, high-purity formula that rinses away instantly with zero residue. It is perfect for those who want a powerful clean with a gentle touch.

Mini Soap

Convenience meets quality with the Sufi Mini Soap. Perfect for travel or quick hand-washes, this compact bar delivers the same high-performance cleaning power of our full-sized soaps in a portable, easy-to-use format. 

Soap Vermicelli

Designed for industrial and manufacturing excellence, Sufi Soap Vermicelli serves as the perfect raw material for high-quality soap production. It features a consistent moisture level and high TFM, ensuring a smooth, premium finish for finished products.

Hadayat Detergent and Chemicals PVT Ltd.

Hadayat Detergent and Chemicals (PVT) Ltd offers a wide range of cleaning products from Premium laundry Pods, Liquid and Powder detergents.

Following a “Quality First” approach, the company uses modern manufacturing to produce safe and effective products like the Sufi Super laundry range, with a focus on innovation and environmental responsibility.

Its laundry solutions, including Sufi Super and Twin 2X, are designed to remove tough stains while being gentle on fabrics, with long-lasting fragrances that work effectively even in cold water.

Sufi Super

Sufi Super is designed for both machine and hand wash. It’s special enzyme formula removes stains in no time. Sufi super protects the colour of clothes and cloth fabric. It’s hypoallergenic formula protects the skin during hand wash.

Twin 2X

Twin 2X Economy delivers professional-quality cleaning at an affordable price. Its superfine powder formula dissolves instantly, removes tough stains, and leaves no chalky residue — keeping clothes vibrant and soft with every wash.

Twin 2X Economy

Twin 2X Economy delivers professional-quality cleaning at an affordable price. Its superfine powder formula dissolves instantly, removes tough stains, and leaves no chalky residue — keeping clothes vibrant and soft with every wash.

Sufi Super Liquid Detergent

Sufi Super Liquid Detergent dissolves instantly to remove tough stains without leaving any residue. Its gentle formula protects fabric colors and softness, and works with all washing methods — front-load, top-load, or manual.

Sufi Super Laundry Pods (microcapsule perfume tech)

Sufi Super Laundry Pods use microcapsule perfume technology to deliver a deep, residue-free clean while embedding fragrance into fabrics. The microcapsules burst throughout the day, releasing a fresh, long-lasting scent from wash to wear.

All-Time

The All-Time 10kg Economy Sack is the ultimate high-volume solution for a superior, cost-effective clean. Its superfine, activated formula dissolves instantly to lift tough stains deep from the fibers while leaving zero residue on your clothes. Tough on grime but smart on your budget, it ensures a professional-grade, perfect wash every time.

Business Divisions

The Group, founded in 1952, built its initial success on manufacturing principles that prioritized purity. This commitment was seamlessly transferred when Former Chairman Mr. Hadayat Ullah Sufi identified an increase in consumer demand for trustworthy edible products. This strategic diversification paved the way for the creation of essential food brands that are now synonymous with quality cooking.

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