About Us

“Simply Sufi” is the latest achievement by Sufi Group of Companies in introducing International standard, premium quality chicken and vegetable products in Pakistan. Simply Sufi has two core elements ‘Simply’ and ‘Sufi’ Simply’ means absolutely, clearly, purely. And ‘Sufi’ refers to the parent brand of the group which stands for quality, purity and trust. Together they produce a beautiful meaning-Simply Pure, which is exactly what you will get from our products; a range of healthy, nutritious and delicious chicken products!

Quality
ingredients

State of art
Facility

Preferred
by millions

Products

Ready to cook

Ready to eat

Economy saver polybags

Raw Chicken

Toppings

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Outlet locations

Digital Loyalty Program

Join Simply Sufi Loyalty Program and enjoy exclusive rewards on every purchase. Earn your way through multiple membership tiers and unlock special discounts. The more you visit, the more you save making every Simply Sufi experience even more rewarding.

Business Divisions

The Group, founded in 1952, built its initial success on manufacturing principles that prioritized purity. This commitment was seamlessly transferred when Former Chairman Mr. Hadayat Ullah Sufi identified an increase in consumer demand for trustworthy edible products. This strategic diversification paved the way for the creation of essential food brands that are now synonymous with quality cooking.

Our Brands