Our Laundry Soap Division represents a heritage of cleaning excellence, offering time-tested solutions that have been a staple in households for generations. Our specialized range, including Sufi Ujala, Sufi Brown Soap, and Special Quality bars, is formulated with high TFM (Total Fatty Matter) to ensure a powerful “daanedaar” lather that effectively lifts stubborn grease and deep-seated grime from fabrics.

Our Personal Care Division blends advanced hygiene science with gentle, skin-friendly ingredients to provide premium protection for the entire family. Our range, featuring the Classic Liquid Handwash in Blossom Glow and Silky Touch, is dermatologically inspired to eliminate 99.9% of germs while moisturizing your skin with every wash.

Beyond hand hygiene, our portfolio includes heritage-rich Carbolic and Bath Soaps that offer a deep, refreshing cleanse without stripping the skin of its natural oils. We prioritize safety and sensory experience, ensuring each product delivers a delicate fragrance and a rich, creamy lather that turns daily routines into moments of pampering.

For total family wellness, our Dent’Oral oral care line provides specialized toothpastes and toothbrushes for both adults and children, focusing on cavity protection and gum health. By combining high-performance formulations with a commitment to purity, Sufi Personal Care ensures that your family stays clean, healthy, and confident every single day.

Elevate your home’s hygiene standards with Sufi’s Household Care Division, featuring the powerhouse brands Safon, Safon Shine and Mr. WYPE. Our comprehensive range is engineered to transform your living spaces into pristine, germ-free environments by combining heavy-duty grease-cutting technology with professional-grade disinfection.

Our Modern Beverages line rounds out the portfolio with a vibrant selection of aerated drinks and carbonated sodas. Utilizing high-quality imported ingredients and international flavor profiles, these beverages offer a sparkling experience that elevates any gathering. With ISO 22000:2005 certification, Sufi ensures that whether you are enjoying a traditional sharbat or a chilled carbonated drink, you are consuming the very best in food safety and taste.

Hamza Vegetable Oil Refinery & Ghee Mills Pvt, in a brief period of less than 20 years, has championed quality assurance and customer satisfaction to emerge as one of the top two market leaders in the Edible Oil and Ghee industry in Pakistan.

Under its marketing name of Sufi Banaspati & Cooking Oil it has introduced international standards of production and packaging to its industry. With certification of ISO9001:2008, the company continues to live up to its promise of its distinction in customer satisfaction and consistency in quality with commitment and dedication.

Simply Sufi is the newest feather in the cap of Sufi Group of Companies. With utmost commitment to brand values of quality, purity and trust, Sufi Group of Companies, has championed customer satisfaction and quality assurance and has emerged as one of the top market leaders in FMCG industry. Empowering homemakers with a wide range of ready-to-eat and ready-to-cook meals, it’s definitely a treat for the families as it promises to give you quality products with exciting flavors that are healthy and nutritious.

Established in 2016, Simply Sufi XPRS the Sufi Group’s latest achievement, bringing innovative, premium quality fast food to Pakistan!