From a newly born initiative to manufacture soap in 1952 on manual production line to the newly launched range of frozen food products, the Sufi Group has been standing strong and consistent, evolving the quality of life for millions and sharing lives together with the best quality products.

This vast amount of consumer confidence and positive feedback from national distributors, trade and millions of consumers across all parts of the country led Mr. HadayatUllah Sufi, the Former Chairman of the Group, to venture further into the FMCG market and set up other industries, to meet the burgeoning demands of the consumers. This paved the way for the diversification of the Sufi Group into various industries.

Predominantly, today Sufi is proud to achieve leadership strata in the industry with 11 major business units working on the same principles of determination, hard work and strict adherence to maintaining world class quality and trust. With over 2000 employees, the Sufi Group of Companies serves a broad selection of products in industries like Homecare, personal care, Food and beverage and primarily includes;

• Hadayat Soap & Chemical Industries
• Hamza Vegetable Oil Refinery & Ghee Mills
• Hadayat Foodstuffs Pvt. Ltd
• Hamza Foods Pvt. Ltd
• Simply Sufi XPRS Pvt. Ltd
• Sufi Soap & Chemical Industries Pvt. Ltd
• Sufi Oil Extraction Pvt. Ltd
• Sufi Tank Terminals Pvt. Ltd
• Sufi Impex Pvt. Ltd
• Umar Poultry
• Hamza Meat & Poultry Pvt. Ltd
• Hadayat Detergent Pvt. Ltd

The products have grown into highly successful brands each commanding their own market and consumer base. Today these high quality Cooking Oils and Sufi Banaspati are trusted in millions of homes across Pakistan, where they are being used for various cooking purposes. These successes for the Sufi Group meant reaching for even higher goals and giving consumers more quality products. With sheer determination, hard work and strict adherence to maintaining world
class quality, these products found a special place in hearts and minds of consumers adding to the never ending journey for Sufi Group of Industries to improve and diversify.